Fine Tropical Foods Strengthens Brand Presence and Business Expansion in Houston

Fine Tropical Foods continues to strengthen its brand presence and commercial growth by participating in key business events and strategic networking opportunities throughout Houston.

During this exclusive event hosted by Elevex Connect USA, an initiative led by Dr. Jay Rojas, Fine Tropical Foods showcased the quality and versatility of its tropical products to entrepreneurs, investors, and industry leaders from a wide range of sectors.

The company continues to position itself as a globally minded brand, bringing the tropical richness of Guatemala to new markets through fresh products, innovation, and experiences that connect culture, quality, and business growth.

In an environment focused on strategic partnerships and high-level business connections, Fine Tropical Foods reaffirmed its commitment to continued growth, innovation, and expanding the reach of Latin American tropical products across the United States.

Fine Tropical Foods

Transforming Guatemala’s tropical richness into internationally recognized products for the world.

📍 Event Details:
📅 Date: May-14, 2026
📍 Location: ELEVEX CONNECT USA, Houston, TX

Fine Tropical Foods Showcases Tropical Innovation at the CELH Houston Cinco de Mayo Celebration

This Cinco de Mayo, Fine Tropical Foods brought together flavor, innovation and culture in a unique culinary experience during the celebration hosted by the Houston Hispanic Chamber of Commerce.

The event featured the participation of Guatemala’s Consul General in Houston, Nivia Rosemary Arauz Monzón, highlighting the importance of strengthening cultural and commercial connections through tropical products.

Guests enjoyed interactive tastings and creative presentations led by Chef Carmen Rey, who surprised attendees with innovative ways to experience tropical products. Every detail reflected the quality, creativity and passion behind the experience.

One of the event’s standout moments was the presentation of Highland Fresh Food Bites, captivating attendees with their flavor, texture and innovation. Guests’ reactions spoke for themselves as they enjoyed each tasting experience.

During the event, Fabián Ríos, Fine Tropical Foods representative in the United States, shared the company’s vision and growth, highlighting the brand’s commitment to innovation, community and international expansion.

More than a presentation, the event became a celebration of culture, connection and the future of tropical products.

Fine Tropical Foods.
Transforming the tropical richness of Guatemala into internationally recognized quality products for the world.

📍 Event Details:
📅 Date: May-05, 2026
📍 Location: CELH, Houston, TX

We are thrilled to announce that Fine Tropical Foods will be participating in the Viva Fresh Produce Conference & Expo 2025, one of the most anticipated events in the fresh produce industry! This exciting event will take place from April 10-12, 2025, in Houston, TX, bringing together top industry professionals, growers, distributors, and retailers from across the region.
As a leading provider of high-quality tropical produce, ripening services, and temperature-controlled storage solutions, we are eager to connect with existing partners and establish new relationships. Our team will be on-site to showcase our premium bananas, plantains, avocados, mangoes, pineapples, root vegetables, and more—all backed by our state-of-the-art ripening and storage capabilities.
Viva Fresh provides an excellent platform for networking, industry insights, and exploring emerging market trends. We are excited to engage with key players in the fresh produce supply chain and share how Fine Tropical Foods can support businesses with reliable, high-quality products and logistics solutions.

📍 Event Details:
📅 Date: April 10-12, 2025
📍 Location: Houston, TX

We invite all attendees to connect with us during the expo! Whether you’re looking for top-quality tropical produce, ripening expertise, or supply chain solutions, Fine Tropical Foods is ready to help your business thrive.
Let’s connect at Viva Fresh 2025! If you’d like to schedule a meeting in advance, feel free to reach out to our team. We look forward to seeing you there!